About us

WHO ARE WE?

Wolfi's Sport Trading represents over 70 of the finest global brands that are at the forefront of bicycle technology, the latest apparel, the hottest and most desired accessories, and high-end equipment being used by the professionals on the pro circuit. Entering the middle east market back in 2002, we have grown to be the biggest and longest-serving bicycle distributor in our region for which we have received global recognition from some of the industry's biggest brands.

WOLFI'S SPORT TRADING IS THE DISTRIBUTION CHANNEL OF THE WORLD-RENOWNED WOLFI'S BIKE SHOP.

Why does this matter? 

As a distributor, we can develop strategies, take hard learnings, and use firsthand experience to train our distribution customers with lessons that have already been tried and tested in the retail space. We have a finger on the pulse of our industry and we use it to make ourselves and our customers better.

AN INSIGHT INTO OUR BRANDS

VISION

To be the leading bicycle wholesale company in the Gulf Region, providing customers with the widest selection of products, the most competitive prices, and the best possible service.

MISSION

To help our customers succeed by providing them with the products and services they need to grow their businesses.

VALUES

Customer Focus: We are committed to putting our customers first and providing them with the best possible experience.

Integrity: We are honest and ethical in all of our customers with the highest quality products and services.

Quality: We are committed to providing our customers with the highest quality products and services.

Innovation: We are constantly innovating to find new and better ways to serve our customers.

Teamwork: We work together as a team to achieve our common goals.